What Are Pay Per Call Network Metrics to Track?
- Daniel Nelson
- Posted on
Pay per call marketing is a form of performance-based advertising that rewards affiliates for generating phone calls to a business. It’s a great way to scale your customer acquisition efforts and increase revenue.
It works best in purchase industries that focus on lead generation, like healthcare, insurance, legal services, home services and travel. It also works with any high-consideration product or service that requires a human touch at some point in the purchase journey.
Cost per call
A pay per call network is a powerful marketing, billing, and performance marketing model that buys inbound calls from potential customers at a flat-rate. This drastically reduces overall marketing risk.
When compared to other digital advertising methods, such as clicks and form submissions, phone calls convert at up to 15 times higher rates. This makes them an ideal way to reach new customers and increase conversions.
Unlike other forms of lead generation, pay per call marketing allows you to connect with potential customers immediately. This means you don’t have to waste time reaching back out to remarket or follow up with prospects.
Additionally, most PPCall companies provide tools that allow you to monitor the quality of the calls you receive. This helps you determine whether it’s worth your while to invest in this type of advertising.
Cost per lead
The cost per lead in a pay per call network is an important metric to track. It helps determine the ROI of your campaign and shows whether it is generating high-quality leads.
In a pay per call network, you only pay for calls that meet your conversion criteria (usually duration). These are leads that have demonstrated a strong level of interest and are ready to buy your product or service.
This commission type is available in many affiliate networks, and can be a great way to earn some extra cash. It’s a great option for brands with high-consideration products and services like healthcare, home services, travel, legal services and financial services.
Cost per click
A cost per click (CPC) is the amount an advertiser pays for each website visitor who clicks on one of their ads. This metric is an important measure for many businesses, as it can help them understand how effective their campaigns are.
It is also useful for determining the value of a single customer. For example, a new customer might be worth more than a lifetime customer, so you want to make sure that your advertising campaigns are focused on driving a high percentage of leads into customers.
Pay per call (PPC) is a popular way for businesses to attract customers by placing ads in various online phone directories or through search engines like Google and Bing. This strategy can be especially beneficial for businesses that book appointments or sell products over the phone. It can also be used by affiliates to improve their profitability and generate a lot of leads quickly. It’s a great way to get in touch with potential customers who need more information or are ready to make a purchase.